Privacy Policy

Privacy Policy

Clarity Word Ltd knows that privacy and security is a major concern. Below, we have set out the procedures we use for safeguarding your personal data. Please read this Privacy Policy carefully and check it occasionally as it could change from time to time. This privacy policy adheres to the guidance set out by the EU General Data Protection Regulation (GDPR)

Privacy Promise

Clarity Word Ltd is dedicated to safeguarding your privacy online. We will only collect, store and use your personal information for specific purposes as outlined below in accordance with GDPR. We use your personal information to support and develop our connection with you.   Your personal data will never be shared with third parties unless required by law, and your data is always protected to the best of our ability. You may contact Clarity Word Ltd at any time with any privacy queries or concerns and to see the personal data you have given us and request modification.

Personal data means any information relating to an identified or identifiable natural person. This can include name, email address, address, and much more.

Your Information

Clarity Word Ltd keeps a record of financial transactions for tax purposes and for ensuring we fulfil our contract with you.

The only personal information we hold is what prospects and clients provide to us when they send an enquiry via email or the contact page, or through other means of contact, or when they enter into a contract with the company.

We share personal information with nobody, however it is stored on relevant systems such as cloud systems, our website, email software, and accounting systems which are all GDPR compliant. If we are required by law to share any information (other than for routine accounting purposes), we will check with each party concerned to ensure they are happy for that to happen. An example is if HMRC requested an audit.

We rarely hold sensitive data, but when we do we hold it for as long as projects are in progress and clients remain active clients.  Information required for tax and legal requirements are held for seven years as a requirement by law.

Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.  You may request to have your personal data removed at any time, and we will be happy to comply within seven working days.

We keep a record of any e-mail communication you send us, so we can track any problems or concerns you’ve had.

In addition to personal information, our website uses Google Analytics. Google Analytics stores usage data which may include your IP address, geographical location, referral source, length of visit and page views – although a lot of this is aggregated data. The legal basis for this is legitimate interest for the basis of ensuring we better understand clients’ needs.

We may process information you submit to us when you contact us to ensure we answer your query effectively.  Given the increasing concerns and the legal implications of holding personal data, Clarity Word Ltd asks that you do not supply us with any other person’s personal data, unless required by law or you have their explicit consent to do so.

How We Use Your Personal Data

All the data we gather via our website or through communication with you is used to operate, enhance and expand the services we offer you. How we use your personal data is dependent on the legal basis for processing your data.


We use your personal data only for:

  • Processing your enquiry

  • Development the business

  • Technical management of our website

  • Reviewing our systems

  • Providing you with information about the services we offer


We do not hold mailing lists or a marketing database, and we do not send out newsletters.

Our Legal Basis for Processing Data

Clarity Word Ltd’s lawful basis for processing data is:

  • Legitimate interest: if you are a client, if you would reasonably expect us to process your data in the course of a normal business relationship, or for direct marketing. Legitimate interest can include some or all of the following:

    • to enhance, modify, personalise or otherwise improve our services and communications for the benefit of our customers

    • to identify or prevent fraud

    • to enhance the security of our network and information systems

    • to better understand how people interact with our website

    • to provide postal communications which we think will be of interest to you

    • Contract: customers who contract with Clarity Word Ltd for the provision of service

  • Legal Obligation: tax purposes


Requesting Your Information

If you would like to review the data you have provided to us because you feel that what we presently have on record is incorrect, and/or you would like your data erased from our records, you can so do by contacting us using the contact details below.

Under GDPR you have a right to be forgotten, to withdraw your consent, to change information we hold about you, and to restrict processing.

Clarity Word Ltd will comply with this in accordance with the law.

How We Protect Data

We recognise that the Internet is not a 100% secure platform for communication and, accordingly, we cannot guarantee the security of any data exchanged between us via the Internet. We are not responsible for any damages which you, or others, may suffer as a result of the loss of confidentiality of such information.

We take every reasonable precaution to safeguard your information. All personal data stored by us is kept on a server in a secure environment. The computers and devices on which work is conducted is password protected, data held in the cloud is password protected and held on encrypted systems and third-party software have their own security systems.

The risks of a breach are, therefore, minimal – with monitoring undertaken to ensure security systems remain up to date.  Any breaches identified will be reported, managed, and resolved according to the ICO guidelines.

Further Information

If you have questions about your personal data or our privacy policy, please contact us.

Changes to Privacy Policy

We may amend our Privacy Policy from time to time, if required in view of changes in the way we work and to keep it within all the law and relevant guidelines. We will do all we can to ensure that these pages show the most up to date information, and may notify you of such changes by uploading the revised privacy policy on the Clarity Word Ltd website.

Cookie Policy

By visiting this website with your browser settings adjusted to allow cookies, you are consenting to Clarity Word Ltd using cookies for the purposes described below.

Clarity Word Ltd uses mainly functional cookies to deliver the best user experience possible. The cookies we use don’t store sensitive data such as your name, address or payment details and they can’t harm your computer. The data we collect through these cookies is solely to improving our website and your browsing experience – it is never used to identify you and we would never share or sell on this data.


A cookie is a small text file which is downloaded and stored on your computer or mobile device by websites that you visit.  Your browser accesses the cookie file only when you visit the website that produced it. This helps to ease your navigation by automatically logging you in and remembering things such as your preferences.

The information stored within any given cookie can only be accessed by the website that created it and cookies are limited to communicating only the information that you have disclosed to the site.

Types of cookie

Session (or Transient) Cookies

Session cookies are stored in your computer’s memory for the length of your browsing session. They become inaccessible after the session has been inactive for a time and are automatically deleted from your computer when the browser is closed. They allow you to move from page to page without having to log-in repeatedly.

Persistent (or Permanent) Cookies

Persistent cookies are stored in your computer memory and are not deleted when the browser is closed. They are used to keep your preferences for the website, so they will be remembered for next time you visit the website. They are also used to collect information about the numbers of visitors, the average time spent on a particular page and analyse ‘shopping’ behaviour on the website. This information is used to find out how well the website works and where it can be improved.

Flash Cookies (or Locally Shared Objects)

You probably have Adobe Flash installed on your computer. Websites that contain Flash can also store small files on your computer that are used in the same way as cookies.

Flash cookies can also back up the data that is stored in other cookies. When you delete cookies, your Flash cookies are not affected. So a website may still recognise you if it backed up the deleted cookie information on a Flash cookie.

Sharing with social networks

If you use the badges that allow you to share content with your friends via social networks like Twitter and Facebook, these companies may set a cookie on your computer memory. Find out more about these here:


Contact information

Nicola Laver, Director at Clarity Word Ltd, 44 Highland Road, Cradley Heath, West Midlands B64 5NE

Tel: 07984 278590; email:

© 2018 Nicola Laver (created with

Testimonials coming soon

Samantha Jones, Project Manager